Coletivo Yoga
Online
ABOUT THE BRAND
An online yoga platform offering classes and resources created by a collective of teachers. Focused on accessible, consistent, and high-quality practice for everyday life.
MY ROLE
Visual identity development + brand aesthetic direction. I also supported the foundation of the brand with a mini-strategy process, focusing on the “Essence” phase — helping them define the emotional, energetic, and conceptual roots of the brand, before diving into visual form.
WHAT WE CREATED
→ “Essence” brand strategy: positioning, tone, core values
→ Visual identity system
→ Logo variations
→ Color palette & font selection
→ Inspirational moodboards
RESULT
We shaped a sober, strong, and sophisticated identity: one that feels grounded, yet flexible. The visual system is simple but intentional, offering easy-to-replicate solutions that empower the team to create on-brand content effortlessly while maintaining visual coherence.
