Villa Rasa
Hotel Spa
ABOUT THE BRAND
An experience incubator and wellness spa that expands the legacy of Villa Rasa hospitality. The project aimed to create a standalone visual presence that still resonates with the original brand's sophistication.
MY ROLE
Visual identity creation and brand aesthetic direction. The strategic foundation had already been defined — I was invited to translate it visually with soul and cohesion.
WHAT WE CREATED
→ Visual identity system
→ Hand-drawn Logo style and variations
→ Color palette & font curation
→ Moodboard curation
→ Visual storytelling for Instagram highlights and launch layouts
RESULT
The identity was entirely hand-drawn — sketched and shaped off-screen to evoke a sense of warmth, texture, and authenticity. Even in its irregularities, the brand maintains a minimalist elegance that reflects the spa’s refined, sensory atmosphere.
It now coexists as a sister brand to Villa Rasa, complementing its values with a distinct yet connected presence.
