Marcela Lobos
by Womben Wellness
ABOUT THE BRAND
Marcela Lobos is a medicine woman, writer, and teacher devoted to weaving shamanic wisdom with the everyday life of modern women. Her work bridges storytelling, indigenous knowledge, and personal transformation.
MY ROLE
I was invited to create a visual universe for Marcela’s digital home — a space that felt intimate, grounded in her personal journey, and infused with cultural symbols that echo her roots. My role was to guide her through the branding process, co-create a narrative-driven experience, and deliver the full visual identity and website wireframe. Note: I was not responsible for back-end development.
WHAT WE CREATED
→ Wireframe + page hierarchy for full website
→ Brand Visual Identity (logo, colors, fonts)
→ Personal brand aesthetic + moodboards
→ Symbolic visual direction inspired by native roots
→ 1:1 visual guidance & creative strategy sessions
RESULT
We delivered a website that feels like a spiritual home — a curated online archive of Marcela’s path, knowledge, and offerings. The visual system resembles a personal diary: simple, soulful, and expressive. It gave her the structure to communicate clearly while still feeling artistically free, fostering authentic connection with her community.
