Corpo & Hábito
by Duda Witt
ABOUT THE BRAND
An online wellness platform blending nutrition, Ayurveda, yoga, and lifestyle, rooted in feminine presence and holistic living.
MY ROLE
Full brand strategy and visual identity, excluding content strategy. I led the creation of the first three E’s: Essence, Expression, and Esthetics.
WHAT WE CREATED
→ Brand strategy book
→ Logo suite and visual identity system
→ Color palette + font pairing
→ Photography direction
→ Instagram design assets
→ Launch visuals + social media rollout strategy
RESULT
We grasped the core values behind Corpo & Hábito brand and created a design that maintains visual coherence with the Duda Witt clinic’s brand while establishing its own unique identity.
